The Nike site is promoting the company through all the different advertisements. They are trying to get customers to buy their products and apparel. Nike promotes the many ways fitness can be used with the models. Some examples of their different apparel is used for; fitness dance, yoga, cardio, running, etc. Nike also advertises for marathons which support for great causes. Nike believes in youth fitness as well as adult. They sponsored a 26.2 mile marathon. They want people to stay fit and healthy. Motivation is a key to this site. Nike tries to motivate athletes to stay fit. Nike also provides equipment to make sure each individual is safe while playing their sport. Nike wants everyone to have that equal opportunity to have that safe and healthy lifestyle.
I feel that this site is a little deceiving due to the fact that it's a catchy site. Nike sponsors a lot of events yearly and provides for many athletes. Many people who are athletic would look at the Nike site and find good use of it. Many people are competitive athletes and Nike provides gear to make them a success at their sport. I think that Nike's main interest is in their customers. They want to satisfy anyone who buys from them. Nike is known world-wide which makes this company deceiving. Nike is advertised all throughout the world and is therefore known to be one of the largest selling retail on the market.
I find this site interesting due to the idea of how Nike provides excellent customer service all throughout the world. The site shows sports from all over the world. It's a very diverse site which makes it interesting. I like the catchyness especially through the slogans. Nike's a known company that serves as many purposes. Its cool how the site has virtual people dancing as spokespersons for Moves. Nike is a great and trusting company that offers training tools and merchandise that I can even customize!